The Purpose Of Internet Marketing

By Mark Walters

The biggest misconception on the Internet is that a site which doesn’t produce money is a waste of time. In fact, many of the top Internet based businesses have dozens, even hundreds, of websites that will never produce a dime.

This article is not referring to MFA, Made For Adsense, sites.

It refers to blogs, forums, and web communities, each designed to attract a target audience who will eventually buy a product. There many be a few basic buy-now websites, but there will be dozens of social network tools, from podcasts to video streaming, blogs to forums, newsletters to lenses.

The purpose of Internet Marketing is to attract targeted visitors – not to sell a product.

It doesn’t take a SEO wiz to embark on a profitable Internet Marketing Campaign. In fact, may work at home business people, or people who need a passive income, learn to run successful Internet Marketing campaigns within a few weeks.

The first step is to submit your website to the directories, search engines, blog search engines, feeds, and article directories. Submission to the search engines needs to be done once every six months. Never fall for the scam that submission needs to be done weekly. In fact, this can result in a website being banned.

There are some web submission services, but using a free software program like WebCEO, will do a better job, hit more search engines, and can be altered to meet different directives.

Once in the directories and search engines, it is important to make sure the website is optimized.

This is easy. Even the popular blogs like www.blogger.com, www.communati.com, WordPress, and Typepad, can be optimized to increase the Page Rank, and increase hits.

However, a successful internet marketing campaign involves more than submitting a website to directories and search engines. The web site needs the right keyword frequency and density, and meta tags.

Google does not want to see more than 2% keywords. Many other search engines allow 5%. Anything more will lower the website’s Page Rank, and rnak in the search engines. A website needs thousands of inbound links to rank on the firs t3 pages of Google, MSN, or Yahoo

Web promotion is a vital part of an internet marketing campaign and it needs as much careful preparation as a brick-and-mortar style marketing plan. There is no such thing as ‘quick and easy’ when building wealth. It takes time and effort. However, there are cheap and easy ways to build a web presence, and manage a successful internet marketing campaign. As long as the manager doesn’t mistakenly believe that the marketing campaign and the sale’s campaign are the same thing.

It takes focus. The business owner must plan to generate wealth, not just make some money, or earn enough to pay bills. This type of thinking will de-rail even the best internet marketing plan.

Web promotion is a never ending process to bring quality visitors to a website. An internet marketing campaign must do that. The objective is to get visitors to stay on a website for more than 30 seconds. This is vital to success, because search engines keep track of how long a visitor stays.

A web site, which receives one million visitors will rank lower on the search engines, than one that receives a fraction of that, but only if the visitors stay on the site for longer than 30 seconds.

Internet marketing brings visitors to the website. The web community and social network keeps them. And, the buy-now page sells them. All together they create a powerful marketing tool, designed to generate wealth, and increase the business’s chances of success.

About the Author: Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at cashflowinstitute1.com/Articles.html

Source: isnare.com

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