Online Searches Finally Overtake ‘Traditional’ Advertising Mediums

Submitted by: Warren Miller

Online search engines have replaced phone books for 54% of Americans searching for local businesses. As a result, it is now more important than ever for businesses to ensure that they have a high-quality online presence. If not, they may never truly realize the power and potential of the Internet to deliver qualified, low-cost sales leads.

It’s widely accepted that businesses that market online have the ability to both reduce their overall marketing costs while also reaching more targeted prospects in order to add to their bottom line. The Internet is no-longer up-and-coming: it’s here and now, and if you’re not leveraging it to its full potential for your business, you are significantly reducing the effectiveness of your marketing. If you’re currently using direct mail or display advertising as a part of your overall strategy, the Internet can help slash these costs and can even improve response rates from within the local community.

Marketing on the Internet starts with an effective website. A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value. At the same time, it must be designed with the ultimate goal in mind: converting visitors into prospects and converting prospects into buyers.

[youtube]http://www.youtube.com/watch?v=5PLDhsvB8Xw[/youtube]

The statistics show that over 60% of local commercial searches result in a purchase. Without an effective online presence for your business, these customers are finding someone else. But with an active campaign to increase your search engine rankings as well as an involvement in online marketing, you can reach these highly targeted prospects to make sure their resulting purchase is from you.

According to a comScore research report, the number of people actually searching for products and services online increased by 21% in 2008. So the Internet is a growing trend and more and more people are looking to buy online.

Why? It’s convenient and a great way to save time and often save money too. Remember that a lot of people are time-poor in today’s hectic 24/7 society. Having more people searching for products and services is one thing. The important question is: are they spending more money online?

A comScore study reported that US e-commerce spending in 2008 reached a staggering $214.4 billion – a 7% increase over the previous year. So importantly, more people are spending more money online too – they’re not just information seekers. They’ve got cash to spend and they’re going to spend it online somewhere.

If you are a business owner, the only question you should ask yourself is: will it be with you or your competitors? In today’s marketplace, and today’s economy, having an online presence is more important that ever. If your business does not currently have a website, or is not getting the desired results from the one you do have, it may be time to focus on getting it where it needs to be. If not, you may be leaving some very real money on the table.

About the Author: Warren Miller is the lead marketing consultant for

Lazer Promotions

– a ‘new media’ marketing agency that delivers customized solutions through new technologies. They also run the

Lazer Alliance

membership club that helps businesses get ahead online, featuring various solutions, consulting and more. The

Lazer Promotions Blog

is updated daily with business news and advice.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=397906&ca=Marketing

Culture of creativity features at Furnal Equinox 2018

Sunday, March 25, 2018

Visual art, fabric art, photography, performance, dance, virtual reality, and music were all the subject of sessions at Furnal Equinox 2018, a conference held from March 16 to 18 at Toronto’s Westin Harbour Castle. Canada’s largest furry convention by attendance, the annual event offers dozens of subculture-specific programs.

The convention’s communications and public relations coordinator for the event, Ronnie, describes furries as “people that enjoy arts and culture centred around animals and animal-themed topics, essentially. Furnal Equinox in particular, we like to celebrate in a very visual and very […] artistic nature, where we have lots of arts and performances and crafts that go on, and people celebrate with lots of socialisation involved.”

Of the attendees, Ronnie told Wikinews “they come from all walks of life. They are people of all ages, sizes, all sorts of backgrounds, and they come together under one mutual interest, which is their love for animal culture.”

“Programming at Furnal Equinox involves[…] a lot of informational panels, so you can find out about topics from art and how to draw, or how to visually incorporate different elements into your artworks. You can also find panels that teach you how to write better, be a better fiction author for example,” explained the event representative.

At one panel Wikinews attended, members of its all-volunteer organising committee spoke of the year-long process of planning the event, and their reasons for committing such a significant amount of their time. Said one panelist, “if you’re happy, we’re happy.”

The largest hub of activity at the convention was a dealer’s room; nicknamed the “Dealer’s Den”, giving it an anthropomorphic twist. Vendors were selling original visual art, wearables like faux fur tails or ears, or things like jewellery or soap with motifs that would interest attendees.

The back area of the room was dedicated to a charity auction, with proceeds benefiting Happily Ever Esther Farm Sanctuary. According to the convention website, the charity is “dedicated to rescuing abused, neglected, and abandoned farmed animals. Their goal is to provide a safe, life-long home for all of their residents, and to educate the public about the true nature of farmed animals through tours, volunteer programs, and community outreach.”

Split into groups, some attendees played “Fursuit Games” in front of an audience, like trying to toss a ball into a garbage can. The activity made harder, of course, by the limited dexterity and vision the most of the costumes entail.

Retrieved from “https://en.wikinews.org/w/index.php?title=Culture_of_creativity_features_at_Furnal_Equinox_2018&oldid=4564837”
Uncategorized

Actor Jerry Orbach dead at age 69

Friday, December 31, 2004

New York City — Actor Jerry Orbach died in his home in Manhattan at age 69. Orbach was a staple of American cinema, stage and television, with his most recent role being in the NBC police drama “Law and Order.”

Orbach is survived by his wife of 25 years, Elaine Cancilla, and his two sons Anthony and Christopher.

Orbach was born in the tough Bronx borough of New York City in 1935 to a family of entertainers. His father Leon Orbach was an vaudeville actor and his mother Emily Orbach was a radio singer and greeting card writer.

The family moved often to keep up with travelling Vaudeville acts, but eventually settled in Waukegan Illinois where Orbach played football at the local high school. After graduation, Orbach got a summer job at the Chevy Chase Country Club in Wheeling doing odd jobs ranging from stagecraft to small acting parts in plays.

He then studied drama at the University of Illinois before transferring to Northwestern where he studied the Stanislavsky Method of drama acting. In 1955, Orbach dropped out of college and moved to New York City where he got a job as an understudy in The Threepenny Opera.

Orbach continued to work in theater, eventually earning roles in broadway musicals, but by 1961 had grown dissatisfied with being typecast as a musical actor. He tried briefly to break into film without success, and eventually returned to broadway where he earned numerous accolades for his roles in such musicals as “Guys and Dolls” and “Chicago“.

Orbach finally broke into television in the 1980s as a recurring character in shows such as the mystery-drama “Murder She Wrote” and the hit sitcom “Golden Girls“.

He earned the lead role as the title character in his own short-lived series “The Law and Harry McGraw”, a spinoff of “Murder She Wrote”. Orbach also scored key roles in a few Hollywood films, including the action thriller “F/X”, and the dance-musical hit “Dirty Dancing”, but continued to find his mainstay in television crime dramas.

In 1990, he picked up a role in the new NBC crime drama “Law and Order” as the acerbic-witted Lennie Briscoe, a role which soon become a regular job. Orbach continued in this role in addition to movie roles and occasional musical appearances until his death this last week.

Orbach was diagnosed with Prostate cancer in Spring of 2004, a fact he kept private until November when he checked into New York’s Memorial Sloan-Ketting Cancer Center for treatment. In spite of the aggressive nature of the treatment, he died on the evening of December 28.

Retrieved from “https://en.wikinews.org/w/index.php?title=Actor_Jerry_Orbach_dead_at_age_69&oldid=3062990”
Uncategorized

Detroit woman dies after child’s 911 calls are neglected

Monday, April 10, 2006The family of a Detroit, Michigan woman plans to file a wrongful-death lawsuit against the city after her six-year-old son’s calls to emergency operators were allegedly dismissed as a prank. The family released the tapes of the emergency calls to the media on Friday.

Sherrill Turner, 46, died on February 20 of complications from an enlarged heart. Her son Robert made two calls to 911 to report the emergency.

“My mom is passed out,” said Robert Turner when he called 911 the first time.

“Where’s Mister Turner at?” asked the operator. Robert replied that his mother was unable to speak.

“Okay, well, I’m going to send the police over to your house to find out what’s going on,” added the operator, before hanging up on the boy. However, the police never came, and an ambulance was never dispatched to the home.

The boy called 911 three hours later, and reports say the operator who answered the call may have been the same operator that answered the first call. The operator asked to speak to the mother before saying “before I send the police over there.” Then she said to the boy, “You shouldn’t be playing on the phone. Now put her on the phone before I send the police over there to knock on the door, and you’re going to be in trouble.”

“It was taking too long,” said Robert.

Delaina Patterson, the boy’s older sister, who lives in Novi, Michigan, said that after 9:00 p.m. help did come, but only the police and no EMS or medical personnel.

The operator, whose name has not been released, remains on the job pending an investigation by city officials.

Retrieved from “https://en.wikinews.org/w/index.php?title=Detroit_woman_dies_after_child%27s_911_calls_are_neglected&oldid=4638922”
Uncategorized

Real Estate Investments Guide Points To Remember Before Investing In Property

Real Estate Investments Guide Points To Remember Before Investing In Property

by

Cranvas Technologies

Real Estate investment is becoming very popular these days, especially after the economic recession. As day-by-day the prices of properties are rising very high, the risk factor is also increasing but still the investment in property is very successful investment now-a-days. For creating a successful property investment (Canada investment property), one should have a good knowledge of the property market, the current economic state and the location. Also, there are lots of property investment options, so it is worth full to consider property investment tips before start looking for the property investment.

Research the Property Market

The first step to take before selecting a property for your investment is to do the research. There are various ways to search the property. Use internet to search the property online. Put your desired location for property on Google or any other search engine and press enter. You will find all the property available at that location. Talk to people. Sometimes by talking other and telling them your interest in property will let you know about some available properties known by them. Join some property clubs and attend the property related seminars to get knowledge about properties available to sell. Also read newspapers to know about the latest property. By doing this research, you will get to know about the available properties to invest as well as the economic rates of properties along with locations.

[youtube]http://www.youtube.com/watch?v=3Uiw2Eu6_WM[/youtube]

Make your vision clear about the investment and check your financial resources

You should set your vision about the type of property you want to investment (Canada Real Estate Investments) like small or large in area wise, profit expectations and also check your financial resources. As the type of property investment mainly depends on the initial amount of investment, that is, if you are investing on expensive property then you will definitely get huge profits but if you are investing on small budget then also profit is there but according to investment.

Decide On what kind of Property you want to invest and in which location

The person should have the experience and knowledge to buy any property. You should know where your investment will be successful either by buying commercial property or residential property. Usually commercial property need larger initial investment while residential property needs smaller investment but offer more flexibility on investment. Another option is also there, to buy an overseas property. But the risk factor of buying an overseas property is much more than others. So location is also the most important factor to consider while choosing the investment property. Selecting a bad location is always lead to the failure while selecting a good location always come with a success. You should always consider a good location and good neighborhood with many local facilities like nearby market, hospital, school otherwise it won t be an attractive property for potential tenants.

Do you want to know more about Real Estate Investments and

Canada Real Estate Investments

? You can read more about

Canada investment property

on our website. Take the free advice from our experts about Real Estate investments and

Canada joint venture property

and invest on property that best suit your needs.

Article Source:

ArticleRich.com

Wikinews interviews 2020 Melbourne Lord Mayor Candidate Wayne Tseng

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Thursday, October 22, 2020

2020 Melbourne Lord Mayor candidate Wayne Tseng answered some questions about his campaign for the upcoming election from Wikinews. The Lord Mayor election in the Australian city is scheduled to take place this week.

Tseng runs a firm called eTranslate, which helps software developers to make the software available to the users. In the candidate’s questionnaire, Tseng said eTranslate had led to him working with all three tiers of the government. He previously belonged to the Australian Liberal Party, but has left since then, to run for mayorship as an independent candidate.

Tseng is of Chinese descent, having moved to Australia with his parents from Vietnam. Graduated in Brisbane, Tseng received his PhD in Melbourne and has been living in the city, he told Wikinews. Tseng also formed Chinese Precinct Chamber of Commerce, an organisation responsible for many “community bond building initiatives”, the Lord Mayor candidate told Wikinews.

Tseng discussed his plans for leading Melbourne, recovering from COVID-19, and “Democracy 2.0” to ensure concerns of minorities in the city were also heard. Tseng also focused on the importance of the multi-culture aspect and talked about making Melbourne the capital of the aboriginals. Tseng also explained why he thinks Melbourne is poised to be a world city by 2030.

Tseng’s deputy Lord Mayor candidate Gricol Yang is a Commercial Banker and works for ANZ Banking Group.

Currently, Sally Capp is the Lord Mayor of Melbourne, the Victorian capital. Capp was elected as an interim Lord Mayor in mid-2018 after the former Lord Mayor Robert Doyle resigned from his position after sexual assault allegations. Doyle served as the Lord Mayor of Melbourne for almost a decade since 2008.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_2020_Melbourne_Lord_Mayor_Candidate_Wayne_Tseng&oldid=4598699”
Uncategorized

Violence in Uganda over forest clearing proposal

Thursday, April 12, 2007

Four people are reported killed in Kampala, Uganda, amidst protest marches organised against a government proposal to cut down 7,000 hectares of forest land to expand a private company’s sugarcane plantations.

Two men of Asian descent were stoned to death by a mob, and the deaths of two others were under investigation, according to police sources. A witness said that one of the Asians was attacked after he ran his motorcycle into a crowd. BBC News reported that a looter was shot dead and a bystander wounded by security guards.

Asian businesses and a Hindu temple were attacked by rioters; in response, police deployed armoured cars, used tear gas, and opened fire to quell the violence. A group of Asians trapped in the temple by a mob were rescued by police.

This forest is our heritage and cannot be given away by the Ugandan government.

The sugar company is owned by the Mehta Group, established by Indian immigrant Nanji Kalidas Mehta. Asian immigrants formed a prosperous trading community in Uganda before they were expelled by Idi Amin in 1972. Many returned following Amin’s downfall, but some Ugandans view their presence and business with suspicion.

The Mabira reserve forest in south-east Uganda covers about 30,000 hectares and is home to several rare species; it has been a reserve forest since 1932. A primatologist working in the area announced in February that monkeys in the forest previously thought to be Gray-cheeked Mangabey (Lophocebus albigena) were in fact a new species.

President Yoweri Museveni‘s government is considering a proposal to de-notify and transfer 7,000 acres of land to the Sugar Corporation of Uganda Limited (Scoul) to expand its sugarcane plantations. A cabinet paper says the plan will generate 3500 jobs and will contribute 11.5 billion shillings to the treasury.

Scoul bills itself as the largest employer in East Africa, with 7,300 employees manufacturing sugar and industrial alcohol at its 10,000 hectare Lugazi estate. The Ugandan newspaper Monitor reports that Scoul’s plantations have been reduced in acreage after it failed to reach agreement over existing leases with various landlords.

Scoul says that plantations at the Mabira forest will help double its annual production to 110 metric tonnes, and in a newspaper advertisement published on Thursday, said that “anti-development lobby groups” were misleading the public about the Mabira plan. In its environment policy, the company says it is committed to a managing land and wetlands resources in an environmentally sensitive manner.

The plan is opposed by Ugandan MPs because of its environmental impact. An official from the Ugandan National Forestry Authority told the news agency AFP that the plan will destroy the area’s biodiversity and affect locals’ livelihood.

Scoul says the forest land is already being encroached upon by subsistence farmers.

Meanwhile, the group has been offered land in Mengo and by the Anglican church in Mukono as an alternative to the Mabira plan. Scoul Chief Executive S.C Khanna says that he will consider such an alternative if the land is fertile, free of “squatters” and close enough — within 30 km of the sugar factory — so that the cost of transporting sugarcane is viable.

Scoul has increased security after multiple fires destroyed crops at its plantations.

 This story has updates See Wikinews Shorts: May 22, 2007 
Retrieved from “https://en.wikinews.org/w/index.php?title=Violence_in_Uganda_over_forest_clearing_proposal&oldid=1865936”
Uncategorized

Student faces expulsion over blog post

Sunday, May 28, 2006

A 17-year-old student faces expulsion by the Plainfield School District in Plainfield, Illinois as a result of blog posts he made on xanga.com which were critical of the school staff, alleging bullying and intimidation. The student has already been suspended for 10 days for the “inappropriate comments” and “threats” the school felt he had expressed on his blog. The posts were not made on school time or with school equipment.

On May 1, the student posted the following message that apparently initiated the suspension:

“dear plainfield school district 202:
i know you read this. and you suck. suspend me or what ever you would like to do. but this is my fuckin web site and i can put what ever i want on it. kinda goes with the first amendment. by suspending kyle again for his xanga you guys are pathetic and totally irrational. first amendment you fucks. freedom of speech. and who the fuck are you to say what some one can do from there own personal computer. one more thing kiss my ass.”

On May 2, the student continued his passionate rant, giving some background to the controversy:

“you are bully’s. I feel threatened by you. if you don’t like what you see here then do not come here its that simple. I’m pretty sure when you suspended Sam you brought her to tears, you are a bully and you make me sick. there’s nothing you can do about us posting about parties we’ve been to and how much liquor we had or how much pot was smoked, the police need to do a better job, you are not the police. and how is it that you feel threatened what was said that was so threatening. I feel threatened by you, I cant even have a public web page with out you bullying me and telling me what has to be removed. where is this freedom of speech that this government is sworn to uphold? none of this is posted at school, its all posted from our home computers, and once we step foot into our homes we are not on school property any more. you are just power hungry, don’t you ever think? did you stop to think that maybe this will make parents angry that you are bullying their children around? did you ever stop to think that maybe now you really are going to have a threat on your hands now that you have just pissed off kids for voicing their opinions? did you ever stop to think this will start a community backlash? The kids at Columbine did what they did because they were bullied. In my opinion you are the real threat here. None of us ever put in our xanga’s that they were going to kill or bring harm to any one. we voiced our opinions. you are the real threat here. you are depriving us of our right to learn. now stick that in your pipe and smoke it.”

Attorney Carl Buck, who feels the school authorities have overstepped their boundaries, says, “The district is going to take away the student’s education for exercising his freedom of speech… I feel like they are trying to control his freedom of speech. … He is saying, ‘You can’t bully people and we have a right to object and you can’t throw people out of school for voicing their opinions.'”

Other students at the school posted messages of support in their own Xanga blogs. A blogger named Meghan wrote, “As Americans, we have the right to speak our mind.” Another student, Heather, who found out about the possible expulsion through the local news, wrote that “first of all, Xanga is outside of school … second of all … there was no threat towards anyone on his posts.”

In a related case in March 2006, the 9th Circuit Court of Appeals ruled that an Alaska high school acted improperly by suspending a student for carrying a banner reading “Bong Hits 4 Jesus” across the street from the school.

Retrieved from “https://en.wikinews.org/w/index.php?title=Student_faces_expulsion_over_blog_post&oldid=4628708”
Uncategorized

Corporate Training Through Distance Learning

Submitted by: Tim Henry

Businesses are always looking for effective and ineffective ways to train their employees. Their needs range from orientation to apprenticeships, to sales and communications, through to technical and professional skills training. What they have found is that distance learning can meet all of their needs, efficiently and at a cost that is significantly reduced from almost any other method of training.

Some estimates have placed the number of American workers that need to be trained or retrained to meet existing and future needs of American business at around 50 million people. That s a lot of people that need to acquire new skills in our new economy and certainly a lot of resources that will have to be applied to ensure its success. Distance training has opened up a new low-cost way for companies to provide that training and more and more are joining the ranks of the online training express every year.

[youtube]http://www.youtube.com/watch?v=YW96qXIL10s[/youtube]

Companies can use distance training to provide all of the their employees with a solid understanding of the mission, goals and objectives of that organization. In these days when employee satisfaction and retention is seen as directly related to the bottom line, this becomes crucial to its success. Having everyone knowing and practicing these principles consistently throughout the organization is not only necessary, but value added as well.

Large corporations with thousands of employees scattered at numerous locations across the country already have online communication vehicles to provide information to employees and gather their input and feedback. What they have decided to do is to utilize this online network to educate their employees as well. This may be a new sales technique or style that they want to implement or a focus on customer satisfaction that they want to improve. Whatever the purpose it can now be delivered and taught through a distance learning program.

In some cases these same corporations have contracted directly with online university programs to offer a package of distance learning programs to all of their employees. They pay up front for the education costs and employees plug in at work or at home to upgrade their skills and learn new ones. Some progressive employers also encourage their staff to enroll in online degree granting programs at a low or subsidized cost so that the employees can finally get or complete their college education. They are not only creating happier employees but employees who will have the skills to grow and advance within their organization.

About the Author: This article courtesy of

university-phoenix.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=10515&ca=Career

Category:Health

This is the category for Health.

Refresh this list to see the latest articles.

  • 17 May 2022: Bans off Our Bodies protests occur across United States after leaked Supreme Court draft
  • 17 May 2022: UK defers junk food deals, advertisement restrictions
  • 22 April 2022: Indian capital New Delhi reports surge in COVID-19 cases
  • 24 March 2022: India grants Novavax Covid-19 vaccine emergency use authorisation for teens
  • 19 March 2022: Scientists announce decoy-proof Ebola antibodies
  • 2 February 2022: Tonga enters lockdown after detecting new COVID-19 cases
  • 21 January 2022: Australian authorities probe rapid antigen test price gouging
  • 29 October 2021: Northern Marianas governor closes schools for ten days after three COVID-19 cases detected
  • 12 October 2021: Texas governor bans COVID-19 vaccine mandate by any ‘entity’
  • 3 October 2021: Rosemary Cousin, Greens candidate in South Gippsland, Australia, speaks to Wikinews about democracy, transport, forests and other local issues
?Category:Health

You can also browse through all articles in this category alphabetically.

From Wikinews, the free news source you can write.



Sister projects
  • Wikibooks
  • Commons
  • Wikipedia
  • Wikiquote
  • Wikisource
  • Wiktionary
  • Wikiversity

Subcategories

Pages in category “Health”

(previous page) ()(previous page) ()

Retrieved from “https://en.wikinews.org/w/index.php?title=Category:Health&oldid=4598068”
Uncategorized